Service: Marketing Automation
Elegant Fittings is a leading provider of high-quality stone solutions in Kenya. They recognised the need to match their processes with their exquisitely designed marble and stone installations, and enhance marketing automation to better connect with their audience.
Together, we implemented a system to track visitors at their showroom and trade shows. Automated follow-up emails were sent to these visitors, keeping them informed about Elegant Fittings’ offerings.
Further, we migrated their email marketing from an older email system to their newly implemented CRM system. This transition simplified their email marketing efforts, enabling them to connect more effectively with their audience. We also synced their Facebook Ad campaign leads with their CRM and enabled automated messages to these customers.
To gain insights into customer satisfaction and feedback post-installation, we designed and a Customer Satisfaction Survey, allowing them to understand customer sentiment and identify areas for improvement.
These strategic changes set them up for greater success and enabled them to reach more customers and deliver exceptional stone solutions. By embracing innovation and optimisation, Elegant Fittings solidified their position as a leader in the industry.
“I am thrilled to offer my highest recommendation for Helena’s exceptional expertise in CRM integration and marketing support. As the Head of Marketing for Elegant Fittings, I had the pleasure of collaborating with Helena on a project aimed at enhancing our customer relationship management through our CRM.
Helena’s proficiency in CRM systems is truly remarkable. She demonstrated a profound understanding of the platform’s capabilities and tailored solutions that perfectly aligned with our business needs. From the initial consultation to the final implementation, Helena’s guidance was invaluable. She meticulously mapped out the integration process, ensuring a seamless transition that minimised disruptions to our operations.
Moreover, Helena’s marketing insights were invaluable in optimising our CRM strategies. She provided invaluable advice on leveraging its features to streamline our marketing efforts, enhance customer engagement, and drive conversions. Her creativity in crafting targeted campaigns and automation workflows was instrumental in amplifying our brand presence and fostering stronger customer relationships.
What truly sets Helena apart is her dedication to client satisfaction. She took the time to understand our unique challenges and goals, offering personalised solutions that exceeded our expectations. Her professionalism, responsiveness, and unwavering commitment to excellence made her an absolute pleasure to work with.
Thanks to Helena’s expertise and support, we have not only successfully integrated our CRM into our operations but have also unlocked new avenues for growth and profitability. I wholeheartedly endorse Helena to any organisation seeking expert guidance in integration and marketing strategies. She is undoubtedly a valuable asset to any team fortunate enough to collaborate with her.”
Nzilani Muia – Head of Marketing, Elegant Fittings