The Rewirement’s Transformation with Mrs. Owl and a Refreshed Website

Service: Brand Development and Web Development

The Rewirement, led by Charlotte Gibson, helps individuals navigate the evolving landscape of retirement. Recognising the need for a digital presence that reflects their mission, I gave their existing website an overhaul and introduced Mrs Owl as a mascot to add personality to their brand.

I made sure to keep things simple with a clear message to inspire her audience to see retirement as a time of opportunity and growth.

“I had a vision for a fresh website but wasn’t sure which direction to go. Working with Helena was a collaborative journey that breathed new life into my brand. She understood exactly what I wanted and made it happen seamlessly.

The standout element she implemented, specifically the playful owls to illustrate the challenging nature of retirement – but in an upbeat and whimsical way, resonated perfectly with my audience. Communication was a breeze throughout the project. Helena was responsive and always on point when addressing concerns or making changes. I’d recommend her in a heartbeat for web development. Overall, I’m thrilled with the process and outcome.”

Charlotte Gibson – Founder, The Rewirement