In this final instalment of telling our Brand Story, we look at the seven steps in practice. Let’s tackle a website design, using the Brand Story framework. Each section will address an aspect of the framework, illustrated here in wireframes.…
In part one we uncovered the most common reason why marketing messages fail: they’re not communicated in a clear and simple way. Our brains are constantly scanning for ways to survive and thrive, and unless we captivate the imagination of…
One of the challenges I face as a brand developer is turning lorem ipsum into copy that converts my client’s leads into loyal customers. There’s either no copy at all, or too much of it. We have less than five…
Ever thought Snail Mucin would be one of the best-selling new products on Amazon for 2024 with a search volume of 360k a month? We all have a vague idea it has something to do with skin care. And this…
In Google language, “local pack” refers to the top three results in a search for a local business. These three results are displayed above the organic search results, next to a map. It’s also called the “map pack” or the…
Your no-fluff guide to web hosting. Deciding on what hosting to choose is one the less exciting aspects of website creation, but someone has to do it. If that someone is you, and you’re feeling lost in the jargon of…